The Form 990 tax information return for most tax-exempt organizations is the organization's most important public relations document. It is instantly available at any moment to anyone in the world who has access to a computer.
The Form 990 is read by donors and funders, by staff and volunteers, by competitors, by "watchdog" agencies, by regulators other than the Internal Revenue Service, and particularly by the media that wants to know about the organization.
Every line and every question is important. But this report contains a list of 30 key issues, with an explanation of why they are particularly important.
Complete the form below and we'll give you instant access to the Ready Reference Page "30 Key Issues on the Form 990: PR opportunities and traps for unwary"