30 Key Issues on the Form 990: PR opportunities and traps for unwary
The Form 990 tax information return for most tax-exempt organizations is the organization’s most important public relations document. This is especially true for public charities. More important than a group’s fancy annual report that is sent to a couple thousand people, perused briefly and usually trashed shortly thereafter, the Form 990 provides a huge amount of information that is instantly available on the Internet at any moment to anyone in the world who has access to a computer.